Course Contents
Basics of SEO Introduction to SEO SEO is an important tool for any web marketing campaign. It helps to set your website at the position higher than the millions of other websites in response to a search query. We will explain you regarding all the necessary information you need to know about search engine optimization such as:
· What is search engine optimization?
· How SEO works for websites?
· Differences in the ranking criteria of major search engines
Types Of search engine optimization
· On Page Optimization
· Off page Optimization
On Page Optimization
On page optimization is the foremost step for any SEO strategy. It will not only help you to rank higher but will also enhance overall readability of your website. We teach you all the methods and tricks for effective on page optimization.
SEO On Page Optimization Tools
· Competitors Analysis
· Keyword Research
· Keyword Placement
· Title Creation
· Meta Tag Creation
· Meta Description Creation
· Content Optimization
· Keyword Density
· URL Structure Analysis
· Content Creation
· Image Optimization
· Sitemap Creation
· Use of robots.txt
· Doorway Pages
· Invisible Text
· Cloaking
SEO Off Page Optimization tools
· Search Engine Submission
· Directory Submission
· Article Submission
· Press Release submission
· Forums Posting
· Link Building
· One-Way
· Two-Way / Reciprocal / Link Exchange
· Three-Way
Blogs
· Blogs Creation
· Blogs submission
· Blogs Commenting
Posting Free Classifieds
Google Mapping/Listing
Social Book marking
RSS feeds
Video optimization
Link Building
SEO Tools
· Google Keyword Tool
· Word Tracker
· Keyword Spy
· Keywords Position Checker
· Keyword Density Checker
· Google Analytics
· Stats Counter
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